Just three miles farther north along the Riviera Nayarit you'll find San Francisco — or as it's known by locals, San Pancho — which is a pretty good approximation of what Sayulita was like when it was first discovered by surfers back in the 1960s.
SAN PANCHO: Horses gather to drink from a (contaminated) freshwater lagoon (2).
You can find tiny boutique hotels like Casa San Pancho or Cielo Rojo, but there are no resorts here. Instead, the lush jungle serves as a backdrop for local homes for rent, some with pools, most with balconies. Buy fresh produce — cucumbers, tomatoes, giant white onions — off a farmer's truck and prepare meals at your house, or head to the small beachside village for delicious carne asada, coconut shrimp, or chilaquiles at La Ola Rica and Maria's. If you're feeling adventurous, take a jungle hike to an even better beach, or get a local fisherman to take you out to watch whales breach.
(1) Así fue como SAYULITA, Riviera Nayarit, se convirtió en el pequeño gigante del turismo: http://rivieranayaritone.blogspot.mx/2017/01/asi-fue-como-sayulita-riviera-nayarit.html